From Sick Care to Self-Care: Consumers Are Rewriting Health

How Consumers Are Changing the Health Landscape // Dan Stanek at HealthSpaces

Consumers are driving a significant shift in the health landscape by prioritizing proactive and preventive care, seeking personalized and holistic services, and leveraging technology and innovative approaches to optimize their health and wellness.

• 00:00 💡 Consumers are redefining health and shifting from reactive to proactive care, driving change in the health landscape.

  • WD Partners is a firm that designs and executes various environments, with a focus on healthcare, offering services from insights and strategy to construction solutions.

  • Consumers are shifting from reactive to proactive health care, with 65% only seeking care when urgent, and now redefining health to drive this change.

• 02:16 💡 Consumers are taking a proactive approach to prioritize wellness and make informed health decisions, driving the growing health and wellness economy.

  • Consumers are seeking to prevent illnesses and live a life of true wellness and well-being by accessing the latest information.

  • Consumers are increasingly taking a proactive approach to health, prioritizing wellness and making informed decisions that drive the growing health and wellness economy.

• 03:58 💡 Consumers are turning to social media, personal experiences, and proactive testing for health guidance, bypassing traditional medical professionals and seeking affordable, preventative health services.

  • Consumers are now seeking health expertise from social media influencers and personal experiences rather than traditional medical professionals and double-blind studies.

  • Consumers are increasingly seeking health information and guidance from personal experiences and proactive testing, with 67% considering personal experience with health issues as a legitimate expert opinion and many willing to pay out-of-pocket for baseline testing and monitoring.

  • Companies like Function Health, Nico Health, and MindSpan are offering affordable, preventative health testing services, such as comprehensive blood tests and full-body scans, outside of traditional medical treatment.

• 07:04 💡 Wearables and AI are enabling personalized, preventive healthcare by allowing continuous monitoring of health metrics, shifting care from clinics to homes.

  • Continuous monitoring of health metrics, enabled by wearables, ingestables, and embeddables, allows individuals to track progress and gauge the impact of activities like nutrition, sleep, and fitness on their health.

  • AI-powered continuous monitoring and genomics will enable personalized, preventive healthcare by detecting subtle changes and providing evidence-based guidance, shifting healthcare delivery from clinics to homes.

• 09:15 🌟 Consumers are driving changes in the health landscape through lifestyle modifications, including dietary changes and increased focus on fitness, to prevent chronic diseases.

  • Lifestyle changes, including dietary modifications, can prevent 80% of heart disease, stroke, and type 2 diabetes cases, driving a growing "food is medicine" movement.

  • Poor diet, particularly related to consumption of 10 key foods, is a leading cause of mortality in the US, causing nearly half of all deaths from heart disease, stroke, and type 2 diabetes.

  • Consumers, especially younger ones, are driving changes in the health landscape through trends like the sober curious movement and increased focus on fitness, with 70% believing reduced alcohol consumption improves health and 80% of Americans participating in physical activities.

• 12:14 💡 Consumers are driving a shift in the health landscape by prioritizing healthy aging, longevity, and optimizing their healthspan through biohacking and alternative treatments.

  • The health landscape is shifting with a growing focus on healthy aging and longevity, driven by a rapidly increasing 60+ population and new scientific breakthroughs.

  • Consumers are shifting the health landscape by seeking to optimize their lifespan and healthspan through biohacking, alternative treatments, and a focus on biological age over chronological age.

• 14:18 💊 Consumers are driving changes in the health landscape by demanding innovative services, blurring lines between gyms, clinics, and spas.

  • Gyms are evolving into clinics, offering personalized health services, including medical advice, testing, and goal-setting, often with complementary apps and concierge experiences.

  • Consumers are driving changes in the health landscape through demand for innovative services, such as Equinox's high-end memberships and med spas like Everybody and Skin Spirit that combine medical treatments with spa services.

• 16:15 💡 Consumers are driving a shift in the health landscape, seeking preventative and holistic care outside traditional healthcare models, forcing providers to adapt to changing demands.

  • Longevity centers, offering anti-aging therapies, fitness, nutrition counseling, and advanced medical scans, have seen a 220% funding surge to $8.6 billion in 2024, catering to consumers seeking to prolong their life and health span.

  • Some healthcare services are priced out of reach for the mass population, but pioneers like Remedy Place, The Well, and Love Life are scaling and gaining attention with significant funding.

  • A health ecosystem is emerging outside of the traditional healthcare model, with medical and wellness facilities, such as longevity centers and virtual health services, increasingly appearing in neighborhoods.

  • Healthcare providers must adapt to changing consumer demands by evolving their experience to combine clinical care with preventative healthcare and a holistic viewpoint.

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